Tuesday, 24 September 2013

Andrew Goodwin's theory of music videos - "Funny You Should Ask" by The Front Bottoms, and "Shiver" By Lucy Rose



The Front Bottoms - "Funny You Should Ask"

According to Wikipedia;


As we can see, the band's music itself is not genre specific - however, I will explore how the music video for "Funny You Should Ask" meets the generic conventions of a music video.

1. Music videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine in boy/girl band)


The first thing we see in the music video for "Funny You Should Ask" is a spider, crawling along the neck of the guitar - as a drum roll steadily increases in pace and volume - immediately there is a direct correlation between the music and visuals. Unusually for a music video however, a small director's credit is visible at the bottom left of the screen.

Furthering the link between audio and visuals - as the song is counted in - the camera cuts to the drummer (in time with the drum roll), who physically counts in the song. 

From here, when the song jumps from the introduction to the pre-verse - a shot revealing the band playing the song live (with a steady cut on every fourth bar of music). The next shot also shows the bond between the music and the visuals - as we see a midshot of the singer of the band begin to sing the lyrics.

The only part of the video